Is Vera going to make it at Kohl's? After reading an article posted on reuters shop talk website by Sarah Coffey, I’m not so sure the Simple Vera collection will last. The article states that, the Vera collection is already at 30% markdown. Although I’m no expert at marketing and economics, 30% markdown after the first week of any product launch is not a positive outcome. In addition to reading about the new line and seeing the line in person, I think Vera could have made the mistake of going to Kohl's. After analyzing the website and the in store display, I feel like the overall Kohl's company is not the right place for Vera. The new line just doesn't seem to fit the company image. Maybe if Vera had chosen Macy's or Saks 5th, the new line could have been a huge success.-GY
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