Abercrombie!! What does two half naked people have to do with returning back to school? Sex and education, is this all the brand has to offer? In spite of trying to position the brand, do we really want other countries viewing our nation as, "the nation of sex, equals education"?
The A & F brand is an American brand and should start focusing on the apparel side of business and not spend so much time and money just developing only sexual ads.
Maybe a combination of sex and fashion could strike the pot of gold for Abercrombie. The "Abercrombie" brand is certainly well known around the globe and tweaking the ads a bit surly won't suffocate the image.
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