Superbowl ads affecting America

From watching and observing the 2008 superbowl ads, I believe the U.S. is still made up mostly of people who like Hip-hop, drinking Beer and looking at beautiful woman. Almost all the ads featured one or more of these categories in their campaign. Although advertisement this year for the Super-bowl was more expensive than last year, I felt like the ads weren’t as good. Some of the most popular brands that were featured this year included Pepsi, Coke, Bud light and Budweiser. This year Pepsi included a commercial that brought cultural awareness to America. The commercial was about two deaf guys trying to find their friend’s house. As they arrived at the correct neighborhood and without knowing which house their friend (Bob) lived in; they quickly came up with a solution to solve the problem. They honked the horn several times and soon all the neighbor’s woke up and turned on their lights. The only house that did not wake up because of the honking was ideally Bob’s house. This commercial by Pepsi, shows America that, we need to start thinking outside the box and realizing who our real neighbors are. The commercial also send the message that says “If we can’t deal with our own American neighbors, how can we be ready for the world of globalization?”
Despite the fact that our country is still influenced by Hip-hop, Beer and woman, overall I believe the commercials this year show us that America is truly influenced by a more diverse population and is truly changing to become more globalize country.


-GY

Celebrity Advertising

On August 23 class, we were talked about brand loyalty and effectiveness of celebrity advertising. The billions of dollars spent per year on celebrity endorsement contracts show that celebrities play an important role for the advertising industry. There are positive and negative aspects for using celebrities for advertising. On positive side, in general, people think that advertising messages delivered by celebrities provide a higher degree of appeal, attention and possibly message recall than those delivered by non-celebrities. In addition, celebrities increase the memorability of the message and may provide a positive effect to generalize to the brand. For examples, I found some advertising in Korea which was using celebrity, Jessica Alba for cosmetic company’s commercial. There are several different versions of commercial. Isa Knox is a kind brand from LG, which company is famous for cell phone and electronic device in the Unite States. This company used many of celebrities for their commercial, especially on the cosmetic brand to make higher brand image. Drew Barrymore and Amanda Hearst are the other celebrities who were advertise this Isa Knox brand.

The New Vera

WoW!! Everyone's talking about how good or how bad Vera is going to do at Kohl’s. Personally, I think it’s an innovative move and it’s all this talking that really hurts the brand. If everyone would sit back and wait for this brand to be released in September, we would all know how the line actually will perform. From my opinion, I think this brand is going to do just fine, as long as they know who their target customers are.
-GY