ghvi is the instructor for this class and she does a wonderful job teaching it. Prior to teaching this semester at UNCG, she was working for "Leo Burnett", one of the top ad agencies in the world. She always comes to class prepared and full of new ideas, be prepared to be amazed in class and out of class. The material taught in this class is far beyond other marketing classes you will ever take.This class is about marketing, advertising, and managing. There is a lot of group and class discussion as well as projects; however, the work load and grading system is rather fair. Whether you are a CARS student or just interested in marketing, this would be the ideal course to take.
I highly recommend this course to those of you who are wondering which electives to take. I assure you that by the end of the semester, you will be able to brand yourself and differentiate yourself from other students. You will also never look at products and brands the same way again. After taking this course, every time I see a brand I automatically think: what is the target market, what is the positioning, what pricing strategy are they using, how can I sell this product if given the chance, what is the brand identity and what is the best media choice for marketing this product.
This course not only strengthens your knowledge of marketing, it teaches you how to brand yourself and be different from other students. This is one of the best courses I have taken at UNCG. Get ready to be amazed and overwhelmed.
-GY
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