This Wednesday, I was research about McCann Erickson advertising agency to get some specific information about a brand what they made. During the research, I found some article about Xbox, ‘Jump Rope’ commercial. This commercial was awarded in 2005. I thought that was great commercial, but I did not know about that.
"Jump In" Commercial Wins ADDY Best of Show
San Francisco, California—The American Advertising Federation (AAF) today announced the coveted ADDY® Awards Best of Show winner, along with the Gold and Silver ADDY honorees.
The ADDY Best of Show National goes to McCann-Erickson, San Francisco, California/72 and Sunny, El Segundo, California, for the "Jump Rope" ad for Microsoft Xbox 360™. The high-energy national television commercial shows people of all ages, ethnicities, and skill levels participating in double Dutch jump rope and has the tagline, "Jump In." This marks the first time a Best of Show winner has also been honored with the ADDY Mosaic Award for multicultural advertising.
"This extreme double Dutch jump rope jam metaphorically captures the excitement and social aspect of the new generation XBOX 360," said Mark Tutssel, worldwide chief creative officer, Leo Burnett and Chairman of the 2006 ADDY Awards. "It was shot completely in-camera in one take. This is a beautifully crafted piece of work, and the soundtrack is inspired."
ADDY AwardsWith over 60,000 entries annually, the ADDY awards are the largest and arguably toughest advertising competition. the ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association, conducts the ADDY Awards through its 200-member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.
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